The fact that I got a 1-week GA medal for this account being 1 year old is cool, but is this gift going to re-occur every year or is the medal an one-time gift?

Starting on your second year, you get a Loyalty Box instead which lets you choose one of these items: url=https://www.subetalodge.us/list_all/search/loyalty+box/mode/notes[/url]

Wow, those have really better perks. Sad that they can't be sold though.

Also, isn't the pet rename token useless? Pet name changes don't cost anything AFAIK.

That item is from before pet name changes were made free. I'm not positive if it's still included in the box since that was changed, but I do know there have been some suggestion threads made to change it or add something more useful