Because of a thousand other reasons I can't think of off the top of my head.
I really miss the days where we could switch a shop to a gallery, autoprice, check prices and then make it a shop again. Failing that, I hope they fix the sort by price issue to make it easier to find underpriced items before they get sold. If we could even pause selling while checking prices, that would help too.
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Why not buy the "under priced" items and make a profit ?
Unless... the item isn't worth the 30k in the first place.
Yeah, I currently don't care about shops as stuff. As a new player and just a basic player. Should I start using the shop I do have I'd price everything at least 2-10k cheaper that what the people say it's worth. Because I really don't care. Nor should I have to. That's what the free market is all about! Competitive pricing.