A good majority of us pay taxes, right?
Lots of businesses offer discounts during tax season for when you're either going to receive a return or have to pay back.. (While this definitely isn't global like the site, it could be possibly extended to other areas)
For plenty, it can make or break this time of year, especially when you're just beginning to start filing. It would be awesome for those players to have a benefit during this season to make it easier to cope with... or just have a time to spend your money on.
Since the company (Subeta) has to go through the same shit each year, wouldn't it be an obvious thing to want to have?

We already get discounts on CSC purchases once a month, plus the Black Friday sale, which lasts a while.
I think we have a lot of good discounts already