i'm on the level of item hunt where i'll get like 104k, but the item he's asking for is like 550k. it's a dusk demi elixir.. is it worth it? this is the first time he's asked me for anything over 100k.

Imo, no. Unless you know you'll be getting profit, I wouldn't do them.
no, unless it's likely you'll make a profit over the next few quests, i wouldn't do it. for example, if i was on a 100k quest, and he asked me for a 200k item, i'd buy it, because i'd probably make the sp i lost over the next few quests.
in your case, the 500k item seems too much, in my opinion.