So I figured I'd make this because it seems that both animation studios are failing this year.

Pixar with Elemental, which I haven't watched, had its worse box office failure, and Dreamworks did worse with Ruby Gillman, Teenage Kraken. Even though both films follow popular tropes, like how Elemental is like a Romeo and Juliet type of love story, and Ruby Gillman, Teenage Kraken follows the trope about a supernatural teenager trying to deal with normal life, like some cartoons from the 2000s, like Danny Phantom, My Life as a Teenage Robot, and American Dragon Jake Long, they at least tried to be original.

I see the problem with some of these companies, like how Dreamworks has revealed their film too early, and stuff......

(Note, haven't watched either of these movies, but I was thinking about watching Ruby Gillman, Teenage Kraken. I'm a Dreamworks fan. I haven't watched Puss in Boots, The Last Wish, but I have watched The Bad Guys, and it was phenomenal. Also I was thinking about watching Elemental sometime.)

I figure at least for elemental that it was a failing on the part of the advertising team. I don't know why they needed to push so hard on Clod for whatever reason and the one off "child flirting with an adult" thing. Its amusing for a one off but it showed little of the actual story being presented.

Idk what's up with Ruby Gillman flopping. Maybe it just isn't grabbing people all that much? They did reveal way too much in their ads and I don't feel like they built anticipation and interest. Getting people to want to know more and actually see the movie. Personally, I found some of the Ads I saw a little corny in a way.

Post covid probably isn't helping with getting butts in theater seats either since everyone went so hard on streaming and now theaters are finally open again. Maybe there's a lot of cold feet when it comes to going to certain public venues? I'm an indoors human so I wouldn't really know though.

Yeah, I also heard that the new Indiana Jones movie isn't doing as well either.

Back with animated movies. Compare with the more successful ones like Super Mario Brothers, or Spiderman: Across the Spiderverse. They became some the highest grossing animated movies of all time for what they did.

I'm not gonna back down on the advertising issue and that its probably a good chunk of the problem for these movies. Plus adding to existing franchises with a fanbase maybe could also have gotten them better numbers. From what I hear Elemental is actually pretty good though I have yet to see it myself. The fact that they kept pushing clod and the jokes and didn't focus on the story being told could have dragged it down.

Heck one of my favorite movies of all time Treasure Planet was a box office flop! Apparently, the advertising was abysmal and what was shown did not do justice to the content of the story being told and the world that was created. Other factors aside good, well-structured advertising can really make or break a movie in the opening weekend. Some people speculated that the movie was deliberately dragged as the creators basically had to beg to have it produced made after they were told they could after X, Y and Z projects had been completed and Disney begrudgingly allowed it.

Also, strange world I hadn't even heard of it until I saw posts about it flopping and had to look up the advert on YouTube because I'd never seen any at that point.

PS: Puss in Boot's Last Wish was fantastic, and I highly recommend it!

I somehow haven’t even heard of Ruby Gillman… Elemental’s trailer didn’t catch my interest but FWIW it seems like people who went to see it really liked it. I think it’s still a bit rough for any theatrical release that isn’t already a huge IP, especially if advertising isn’t great like said.

(Also, Treasure Planet ruled.)