Hi. I haven't been online for a while, but I discovered the whole billboards thing and decided to give one a try. Mine is currently waiting for approval which is fine. But I do have some questions.

So I'm advertising my art website/business and I was wondering if each billboard has certain variations?

So like if I'm advertising my "sale" page, will I be able to use more than one image to advertise that one page? I've learned that people respond to different kinds of images and that it isn't good to advertise the same one over and over. People will start to bypass your ad if they've seen the image too many times. Variations keep things fresh to a user.

I was also wondering if anyone else has had mild success using the billboards feature? When it comes to advertising, I am always curious about the average click ratio. This helps me with my conversion rate.

If I have more questions I will edit this post.

If you want to use more than one image you will either have to submit multiple billboards, or a non-static image that rotates on it's own.

I've only used billboards to advertise within Subeta (mostly holiday Kiss Me, TOT Me, etc.) so I have no info on what kind of success rate users who try to get others to leave the site have. I mostly click on billboards that keep me within Subeta, but I have clicked on boards to Etsy shops and webcomics before so there are at least some of us who do :)

Good luck with your business!