So, judging on the name of the shop, image of the shopkeeper carrying all her masks together on a pole, and her dialogue of "I have to set sail for the other side of Ziara, people to see, masks to sell!", I think it's heavily implied she meanders around Subeta, selling her masks. I think it would be cool if she ACTUALLY did this in real time on the map. She could have a little image, and one hour she might randomly pop up in Ziara, another hour you would see her in Shadowglen, then Veta Lake etc. You'd have to find her to nab a mask (or use the widget if you're less ambitious. :P)
I think this is something that could kinda add a teensy little bit of spice to Subeta lore. Of course, during Masquerade, she should still be linked to on the news page sidebar for ease of access during the event.
Thoughts?