So I've read a few posts regarding this and maybe I'm just slow (and/or too broke to finish a loyalty card) but I feel like perhaps we should have them on a rolling basis? For example, if you finished the current card but still need to buy csc, you can earn loyalty on a card you haven't completed yet?

In my case I had $10 on the other card and now I have $12 on this one. I think it would also be nice to collect the cards? So if I'm not interested in the items being offered as rewards for this card I can put my money towards something I actually want from the previous card? (I'm not interested in any of these loyalty rewards tbh but I still have to buy csc every once in a while xD) Of course if someone had already completed the card they would still have nothing to put their money onto. I don't think it would be a wise business move to have earnings be able to roll forward.

In my opinion, I think this would be a nice change. I mean, why completely get rid of an uncompleted card? Wouldn't it give users more incentive to buy csc (if they wouldn't buy it otherwise) if they were able to at least have some say in the prices they would be receiving and not worry about missing out on the loyalty items?

Nah. Retired is retired.

Besides, all of the items from the first card ended up altogether way cheaper than getting them from the card, and the current card will be an even worse offender.

(Two words. Black. Friday)

Keith has explained many times why this system was rejected.

The whole point of biying csc is to gwt csc, the prizes really shouldn't be the driving factor considering how cheap they become