I won't lie, my first reaction was just hysterical laughing. Just because of the sheer underhall this would be.
I'll discuss it with the team and see if there is something better we can do, like a line for hover that would work for any item we could edit/add in the information (or a way to insert it at end of desc but for a different field on back end. WHO KNOWS). I will say, if we do end up doing this, we would likely roll this out slowly. Section by section, say collections first then by holiday or something. If we waited until every item (for special shops, collections, etc) were done then ... lol we all know the odds of that being done.