The reason we were able to get so many things done this month is that there were no holidays to work on (or rush to finish) or anything else outstanding. We were able to pay attention to specific parts of the site without juggling "how can we make this theme work but also survival" type thing. We've had a few other themes in the past that just had luck of the draw of being that sweet spot of artists having the downtime to get lots of things. If we make the monthly themes tied too closely to a holiday, then it's just an extension of a holiday and not like a fun little thing that gets at least quest shop items + collection.