Hi! We almost always do holidays/sales/etc in the afternoon/early evening. In the future if you're concerned about this, feel free to ping me so you'll get an answer. :)

edit: you'll find out everything that is on sale when we start the sale :)

I was talking about the US as time, because the user I was replying to is from Europe. We in general start holidays/etc later in the afternoon/early evening (and that's what I was telling that user). We haven't followed the traditional Black Friday in years, where things start at midnight. We end things at midnight, sure.