I think when they were introduced, CWs were supposed to be just that..private. But since the price was high, users started pooling to get items released and that's how we ended up here.
I had a CW made for myself (nothing that would appeal to anyone but me don't worry) and at first that was the thing with it : I wanted to be the only one having it. Subeta had made that possible so I was glad I finally had something I didn't have to share with everybody else.
(Because text affects the width of your signature, we suggest testing with all text removed to be sure your width is correct.)