Sometimes! We run advertising on google/facebook occasionally, we're just in a really niche market and it's not an easy sort of market to target toward, heh.

I'm taking this thread to heart - we've got a couple of campaigns running right now to test the waters. We don't have a huge budget right now to divert to it, so we're mostly doing really targeted things - advertising to /r/neopets on reddit, targeting some twitter ads at people who follow a few similar sites on twitter / etc. We'll see how that goes!

As far as physical merch - it's just expensive to make, and fulfilment is not fun. The amount of money we've made in the past from physical products is just not enough to warrant the effort going into it, since we have no full time staff to handle that other than people who should be doing other things.

We've been talking about it. We know they're hard, but we want to keep a really nice bonus for people who refer friends. We'll see!